Marketing Control Room

Turning Insights
into Impact

MBA Digital Marketing Student

Hi, I'm Sakshi Madrewar — an MBA Marketing student with hands-on experience in event management and a growing passion for digital marketing. I enjoy analyzing customer behavior, creating engaging content, and contributing to impactful marketing campaigns.

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🎓
MBA Marketing
MIT World Peace University • CGPA 8.10
5+
Certifications
8 mo
Internship Experience
9.05
B.Com CGPA
5
LinkedIn Certifications
8.10
MBA CGPA
Data War Room

Power BI Dashboard

Real-world data visualization built in Power BI — analyzing net profit trends, product category performance, and sales unit distribution across 2025.

Power BI · Sales Analytics Dashboard · 2025
Power BI Dashboard
Field Marketing Experience

Where I've Worked

Practical experience coordinating real events and studying customer engagement in live retail environments.

🎪
Internship
Event Coordinator
TNP Event Company, Pune
Jan 2024 – Aug 2024
  • Assisted in planning and execution of multiple corporate and promotional events
  • Coordinated with vendors, clients, and internal teams for smooth event operations
  • Managed on-site activities and supported crowd handling and logistics
  • Helped in promotional activities and client communication
📊
Academic Project
Customer Engagement Analysis
LG Showroom — Company Study
Academic Year 2024
  • Analyzed how LG showroom connects with customers through product demos and in-store communication
  • Observed customer behaviour, buying preferences, and common queries
  • Studied sales interaction techniques and trust-building methods
  • Understood how effective communication influences purchase decisions
Campaign Reports

Project Deep Dive

Customer Engagement Analysis
LG Showroom · Retail Marketing Study
Consumer Behavior In-store Analytics Sales Psychology
🎯 Objective

To understand how customer interaction influences buying decisions in a retail environment — studying the gap between product demonstration and actual purchase conversion.

💬
Personalized communication dramatically improved customer engagement and dwell time on the showroom floor
🎯
Live product demonstrations built trust and reduced purchase hesitation, especially for premium items
📈
Clear, structured communication increased the likelihood of conversion from browsing to buying
💡
Key Learning: Customer engagement and communication strategy are the critical pivot points in retail purchase decisions
Marketing Toolkit

Skills & Tools

A growing digital marketing toolkit — from SEO and analytics to AI-powered content creation.

🔍
SEO
Keyword research, on-page optimization, SEO-friendly content
📢
Google Ads
Campaign setup, targeting, paid advertising fundamentals
📊
Analytics
Engagement metrics, performance tracking, Power BI dashboards
🎨
Content Creation
Canva, social post design, caption writing, brand storytelling
🤖
AI & Trends
AI tools awareness, digital marketing trends, modern strategies
Professional Development

My Certifications

LinkedIn Learning
Digital Marketing Foundations
Built a strong base in digital marketing concepts, online strategies, and brand positioning fundamentals.
Digital Marketing Brand Strategy
01
LinkedIn Learning
Social Media Marketing: Strategy & Optimization
Mastered content planning, audience engagement strategies, and SMO performance optimization techniques.
Social Media Marketing SMO
02
LinkedIn Learning
Google Ads Essential Training
Understood campaign setup, audience targeting, bidding strategies, and paid advertising measurement.
Google Ads PPC
03
LinkedIn Learning
SEO Foundations → Advanced SEO
Learned keyword research, on-page SEO best practices, and website optimization to improve search rankings.
SEO Keyword Research
04
LinkedIn Learning
AI and Digital Marketing Trends
Explored the role of artificial intelligence in marketing and modern digital tools shaping the industry's future.
AI for Marketing Digital Trends
05
🚀
More to Come
Continuously learning and adding new skills to the toolkit. Currently exploring more advanced digital marketing courses.
Social Media Lab

Content Practice

Practicing the art of storytelling, brand communication, and content strategy through creative exercises.

Foundation

Academic Journey

Masters of Business Administration – Marketing
MIT World Peace University, Pune
July 2024 – Present
⭐ CGPA 8.10
B. Com (Foreign Trade)
Dayanand College of Commerce, Latur
July 2021 – July 2023
⭐ CGPA 9.05
Contact

Let's Build Together

Ready to contribute to impactful marketing campaigns and grow in real-world marketing environments.

👋

Sakshi Madrewar

MBA Marketing Student · Pune, India

📧 sakshimadrewar@gmail.com 💼 LinkedIn Profile 📱 +91 86007 45378 📍 Pune, India